In the business world, sustainable growth and adaptability are essential for long-term success. As a company, we embarked on a challenging but rewarding journey of several months of intensive training with the Bogota Chamber of Commerce. During this period, we have made significant progress in several areas of our business, driving our sales with clear strategies, addressing critical improvement points in the operation, making our products profitable, strengthening our team, developing technology that allows us to be more productive, automating processes, measuring our strategies and our results, and capitalizing on our strengths. Emerging companies that contemplate an important economic contribution to our country cannot afford the luxury of improvising, they must invest in training, in training themselves and in promoting themselves with solid foundations so as not to die in the process.